Achieving Gender Equality requires equal effort from EVERYONE

For Alex and Sam is about encouraging men to join the journey towards equality, and equipping them with the mindset and skills to proactively contribute to progress.

Inspiring & encouraging men to be proactive in gender equality conversations

We all have siblings, children, partners, and friends that at one point or another we have been driven to advocate for.

For Alex and Sam is here to raise awareness and give men the tools to identify, speak up for and be more proactive agents for change in organisations.

We all deserve to be part of inclusive practices and mindsets that raise everyone up.

Accreditations and Certifications:

“From positions of privilege, the drive for achieving equality is often selflessness. Initially it may feel like we do it FOR other people. In the long run, inclusion and equality benefits everyone.”

– Iain Schmidt, Founder of For Alex and Sam, and father of Alex, Sam and Lizzie.

Work With Us



Coaching is the mechanism for shifting mindsets and attitudes, which are crucial to supporting your efforts to achieving greater gender equality.


Iain’s high energy, humour and contagious enthusiasm will inspire and encourage you and others to join the gender equality conversation.


Leverage your group’s expertise, strengths and experiences, to create something greater than the sum of its parts.
Guide on the Side - For Alex and Sam

Guide On The Side

We offer assistance to like-minded individuals and organisations to help you to better understand the systemic obstacles and challenges that you are coming against, and offer an array of best practice solutions and recommendations.

Check out Iain’s Blog.